These are a few images of my ideas that i had for a de icer advert. Unfortuantely i had to take pictures of them on my camera due to my printer not working.

Penguins using De Icer to get fish out of ice cube.

Penguins beak frozen so uses De Icer.

Using De Icer to make a hole in the ice to fish.

Someones face is stuck to a frozen pole so they use De Icer.

Turkey frozen in freezer so De Icer's the freezer.

For the project i am going down a more serious path, the idea is seeing the whole picture and not seeing. I'm doing the designs for the children and dead end ads.

For the child theme we've decided to go for the tv ad. All three ads are the same they just have alternate endings.

This is the ad we have decided to go with as the ending is a better fit.
These are some rough sketches for the dead end posters, i'm undecided as to whether the poster will be a big billboard poster yet.