For the Campaign i'm designing a Tv Ad involving a child so i decided to research on adverts about driving safely and running over children. The first one that came to mind was the Think UK advert where a child had been run over and the advert went into reverse and stated that driving at 30 mph
would mean that 80% of people hit would live. This advert stuck in my mine because it is quiet disturbing and its a serious message that gets straight to the point and it stuck in my mind.

This is a poster that is part of the campaign think. Its very disturbing and powerful.